Full text of "Bell System Vehicle Graphics Manual"

See other formats

Bell System Vehicle Graphics Manual

Table of Contents

Introduction

Basic Components
Paint Colors and Specifications 4
Symbol 5
Symbol/Logotype Arrangements 6
Stripes 7
Marking and De-Marking Techniques 8
Van Trucks 10
Ford—1969 through present 11-14
Ford—1967 and earlier 15-18
Dodge—1971 19-22
Dodge—1970 and earlier 23-26
Chevrolet and GMC—1971 27-30
Chevrolet and GMC—1970 and earlier 31-34
Sedans and Station Wagons 36-37
Suburban Carryall and Panel 38
Trucks with Fixed Bodies 40
Ford 41-42
Chevrolet and GMC 43
Dodge 44
International Harvester 45
Short and Heavy Duty Conventional Cabs 46
Tilt Cabs 48
Tractors and Trailers
Trailers 50-51
Semi-Tractors 52
Miscellaneous Special Equipment
Blazer/Bronco/Jeep/Scout 54
Walk-in Vans 55
Splicer Carts 56
Miscellaneous Equipment 57
Legal Load and Weight Numbers 58
Posters and Other Advertising 58

Company Logotype Sizes

Introduction

Nowhere will the new Bell System corporate identifi-
cation program be more in evidence than on our
vehicles. Our vehicle fleet is the largest private fleet
in the country. Properly marked, each vehicle is a bill-
board that signals—Bell Company at work. With the
higher visibility of the new graphic design, our work
trucks will be seen by millions of people each day, and
the full extent of our service effort will become better
understood.

Not only is our fleet large, it is varied. While the van is
our major work vehicle, we operate passenger cars
and trucks of every make and description. Marking
these many different types of vehicles requires some
variations in the application of the new Bell System
graphics. But basically our new vehicles will be a
bright two-tone design. Vans will be white on top,
highly visible, clean and crisp looking. Blue and
yellow-ochre stripes band the middle. The bottom is
grey-green, on the light side but dark enough to
obscure heavy dirt, grime and other road elements.
Heavy duty trucks will have all white cabs and grey-
green work bodies. The stripes and symbol/logotype
unit will be placed on the door.

The purpose of this manual is to provide you with
guidelines for painting and marking all operative
vehicles in your fleet. Instructions here include current
vehicles, trailers and special bodies ordered locally.

In all the demonstrations in this manual, references
are made to one, two and three-line logotypes and to
logotype sizes coded as A, B, C, etc. For the
actual size and line configuration of your company's
logotype for each application on each vehicle, refer
to the chart on page 59.

Any questions raised, or perhaps not answered by this
manual, should be directed to the Plant Operations
Manager—Motor Vehicles, AT&T.

Basic Components

Paint Colors and Specifications

Several manufacturers have formulated the special Bell
System vehicle colors. They are DuPont, Ditzler, Sher-
win-Williams and American Lacquer Solvents. Note:
Only the approved colors should be used. Observa-
tional Standards for visual matching can be obtained
from Western Electric. The representations of the
colors on this page must not be used for matching.
The colors are available in either regular enamel or
acrylic enamel. They may be ordered directly from the
manufacturers, using the following numbers:

=
=

Bell White — DuPont: 7372; Ditzler: 8835; Sherwin-
Williams: F10W3177; American Lacquer: 118-933.
Bell Grey-Green— DuPont: 7373; Ditzler: 44210;
Sherwin-Williams: F10G3176; American Lacquer:
118-934.

Bell Blue—DuPont: 7374; Ditzler: 14011; Sherwin-
Williams: J53570; not available from American Lacquer.
Bell Ochre —DuPont: 7375; Ditzler: 81803; Sherwin-
Williams: J53571; not available from American Lacquer.

Symbols

The bell symbols that have been produced for vehicle
identification are made of blue, pressure-sensitive
material. The correct sizes for application on specific
vehicles are indicated in the specification drawings
under each vehicle type. The symbols are available
from Western Electric in the following diameters:

BY Ave 7 10% TbYeM OTe 2a 34!

The symbols are die-cut, placed on backing paper and
covered with a translucent application tape. The appli-
cation tape is imprinted with lines for proper position-
ing and alignment with company logotypes.

Symbol /Logotype Arrangements

Because of the variations in body configurations of
different vehicles, and in particular those areas which
may be used for identification, symbol/logotype
arrangements have been designed especially for Bell
System vehicles.

Company logotypes are supplied in a black, pressure-
sensitive material. They are on a backing sheet cov-
ered with application tape. As with the bell symbols,
the application tape is imprinted with lines for proper
aligning and positioning. When using a flush-left sym-
bol/logotype arrangement—such as shown below in
illustrations B, C, E, F, H and J—the alignment mark
4Y2" from the left edge of the logotype is lined up

with the center-line on the bell symbol. Where no align-
ment mark appears on the logotype application tape,
align the left edge of the logotype mechanically with
the left outside edge of the bell symbol.

Each company logotype has been specifically tailored
for use in the vehicles program. Letter spacing and
multiple-line arrangements have been added where
required. The letter spacing, word spacing, line spac-
ing and line arrangements may not be altered in any
way. Sizes of the letters have been determined for
each System company, for each vehicle. These sizes
are detailed in Plant Letter 2378-4, Topical Index 2F4.
They are shown in this manual on page 59.

Stripes

The stripes for use on vehicles are also made of
pressure-sensitive material. They are supplied in sets
for each manufacturer's van model in specific widths,
with die-cut sections for curved areas and to fit around
door handles, hinges, etc. For ordering information
see Plant Letter 2378-5, Topical Index 2F4.

Striping is also available in 50-foot rolls for use on
truck cabs, passenger cars, station wagons, pickup
trucks and numerous other vehicle types for which
die-cut sets are unnecessary. Only one size is avail-
able: 2%” blue, 1%” space, 2%” ochre. These are
prespaced on application tape.

In the diagrams below, you will notice that the blue
stripe is slightly wider than the ochre. The adjustment
has been made because the blue color tends to visu-
ally contract; its slightly larger size makes it appear
equal to the ochre

In a horizontal context, the blue stripe a/ways appears
on top. When the stripes are applied longitudinally,
such as on sedans, the blue is always on the
passenger side.

In instances where stripes are to be painted, the paints
described on page 4 must be used. However, the spec-
ifications for stripe size and placement, as detailed for
the individual vehicle type, must be followed exactly.

Marking and De-Marking Techniques

Detailed intstructions for the application of all marking
materials can be found in Bell System Practices, Sec-
tion #720-030-010, Issue 2. Any special problems or
questions should be directed to the Plant Operations
Manager — Motor Vehicles, AT&T.

The pictures below are examples of the application
instructions. It is extremely important that these
instructions be followed faithfully. Properly applied, the
materials are both handsome and highly permanent;
improperly applied, they will not adhere well and may
break, chip or come off entirely.

It is equally important that careful attention be given to
placement and alignment specifications. The detailed

placement specifications in this manual, combined
with the lines imprinted on the application tapes of the
symbols and logotypes, provide the means for apply-
ing all materials accurately, consistently and neatly.

When Bell System vehicles are traded-in or sold, it is
extremely important that all bell symbols and logotypes
be completely removed. Stripes may be removed or
obliterated.

Any one of the following three methods should be
used: (1) Sand down to bare metal with a sanding
machine. (2) Soften identification material with a heat-
gun and scrape off with a putty knife. (3) Cold paint
stripper will also soften identification material which
can then be scraped off with a putty knife.

Van Trucks

There are more van trucks in the Bell System fleet
than any other vehicle. Their size and shape make
them “rolling billboards.’ This high visibility makes
the van very important in the Bell System corporate
identification program. So, to mark each model most
effectively — as well as to retain the visual relationship
among all models—specific designs have been devel-
oped for vans of each manufacturer. Consequently, it is
important that these specifications be followed pre-
cisely — regardless of what may appear to be similar
dimensions from model to model.

You will notice in all van drawings there is a broken
line running through the ochre stripe. This indicates
the butting of white and grey-green paints. Since these
two painted colors are always separated by the ochre
stripe, the precise point of butting is not critical. How-
ever, it is important that the juncture occur well within
the width of the ochre stripe. Do not attempt to align
the paint juncture with either edge of the stripe.

On all vans, the wheels, wheel covers and bumpers are
to be painted grey-green. Ladder racks and other per-
manently attached equipment on the top are to be
painted white. Vehicle number placement is shown
and specified on each vehicle. Other numbers, such
as gross weight, maximum load, etc., are required by
some states. Specifications for size, style and place-
ment of these appear on page 58.

For the appropriate size and line configuration of your
company's logotypes for this vehicle type, refer to the
chart on page 59.

Ford—1969 through present

A—Left side, enclosed, with one-line logotype
B—Left side, enclosed, with two-line logotype

All logotypes are horizontally centered on the bell
symbol. Application tapes for both the symbol and
logotypes provide centerlines for this alignment. The
length of logotype varies from company to company.
However, the dimensions given from logotype to the
bell symbol, and from logotype to rear coach seam
do not change, regardless of the length of your com-
pany’s logotype.

EQUAL TYPICAL<~— —

C—Left side, windowed version, with one-line logotype

The dimension given from symbol to logotype does
not change, regardless of the length of your com-
pany's logotype. For locating multiple-line logotypes,
align the horizontal centerline on the logotype appli-
cation sheet with the horizontal centerline of the bell
symbol. Note: Symbol and logotype for windowed left
side are identical in size to those provided for right
sides.

15-1/2" SYMBOL

Ford— 1969 through present

A—Right side with one-line logotype

B—Right side with two-line logotype

C—Right side with three-line logotype

The location of the bell symbol is identical for all com-
panies. Also, the distance from the logotype to the
door seam is identical for all companies.

All logotypes, regardless of their number of lines, are
centered horizontally on the symbol; align the hori-
zontal centerline on the logotype application sheet
with the centerline of the bell symbol.

Ford— 1969 through present

A—Top with bell symbol

The use of the bell symbol on the roof, as indicated, is
optional in instances where dome lights or other
equipment are not required. In urban areas where the
bell symbol on the roof is more likely to be seen from
buildings, this strong secondary identification will be
of value.

B—Front with stripes only. No further identification.

EQUAL TYPICAL

|
|

3” BLUE
1-1/2" SPACE
2-7/8" OCHRE

Ford—1969 through present

A—Rear with one-line logotype

B—Rear with two-line logotype

C—Rear with three-line logotype

You will note that the horizontal locating dimension for
the bell symbol in B and C is greater than A. This
adjustment has been made to allow logotypes of more
than one line to avoid the door lock. The vertical loca-
tion of the bell symbol is identical for all companies.

LINE UP NUMBERS
WITH BOTTOM
LINE OF DOOR.

Bell System Vehicle Graphics Manual
Supplement Number 2

1975 Ford Econoline Vans

Guidelines for painting and marking:

124” wheelbase and 138” wheelbase Ford Vans—
with hinged doors, sliding doors, enclosed sides or
windowed sides.

Important: Insert into Vehicle Graphics Manual, follow-
ing page 14.

A—Left side, enclosed, with one-line logotype
B—Left side, enclosed, with two-line logotype

All logotypes are horizontally centered on the bell sym-
bol. Application tapes for both the symbol and logotypes
provide centerlines for this alignment. The length of
logotype varies from company to company. However,
the dimensions given from logotype to the bell symbol,
and from logotype to rear coach joint do not change,
regardless of the length of your company's logotype.

WHITE

——_se

ue 15-1/2" SYMBOL

_NewEngland___
Telephone

EQUAL TYPICAL

14A

C—Left side, windowed version, with one-line logotype

The dimension given from symbol to logotype does not
change, regardless of the length of the company logo-
type. For locating multiple-line logotypes, align the
horizontal centerline on the logotype application sheet
with the horizontal centerline of the bell symbol. Note:
Symbol and logotype for windowed left side are identi-
cal in size to those provided for windowed right sides.

————————————

15-1/2" SYMBOL
Gy) meri Bell-

—-¥¢t
2-1/2"

1975 Ford Van—with Hinged Doors

A- Right side with one-line logotype
B—Right side with two-line logotype
C—Right side with three-line logotype

The location of the bell symbol is identical for all com-
panies. Also, the distance from the logotype to the door
edge is identical for all companies.

All logotypes, regardless of their number of lines, are
centered horizontally on the symbol; align the horizontal
centerline on the logotype application sheet with the
centerline of the bell symbol.

14B

1975 Ford Van—with Sliding Door

A—Right side with one-line logotype
B—Right side with two-line logotype
C—Right side with three-line logotype

The location of the bell symbol is identical for all
companies.

All logotypes, regardless of number of lines, are cen-
tered horizontally on the bell symbol; align the hori-
zontal centerline on the logotype application sheet
with the horizontal centerline of the bell symbol.

14C

1975 Ford Van

A—Front with partial stripes—no further identification
B—Rear with one-line logotype

C—Rear with two-line logotype

D—Rear with three-line logotype

The location of the bell symbol is identical for all com-
panies. The distance from the logotype to the door
edge is identical for all companies. All logotypes are
centered horizontally on the bell symbol; align the
horizontal centerline on the logotype application sheet
with the horizontal centerline of the bell symbol. The
Ford logotype on the rear door has been removed
to accommodate the Bell System logotype. Specify
removal of the Ford logotype when ordering the Van
from the dealer.

GREY-GREEN
DROPS DOWN
TO HOOD LINE.

Important: Regarding three-line logotypes to be
applied to rear surfaces of the 1975 Ford Econoline
Van, the capital letter height has been increased from
1-3/4” (as indicated on the chart on page 59 of your Bell
System Vehicle Graphics Manual) to 2”. Follow speci-
fications as shown on the chart for all other logotypes.
Any questions raised, or not answered by this supple-
ment, should be directed to: Manager— Motor Vehicles,
Customer Services, AT&T.

LINE UP NUMBERS
WITH BOTTOM
LINE OF DOOR.

14D

Ford—1967 and earlier

A—Left side, enclosed, with one-line logotype
B—Left side, enclosed, with two-line logotype

The length of the logotype varies from company to
company. However, the dimensions given from the
logotype to the bell symbol, and from the logotype to
the rear coach seam do not change, regardless of the
length of a company’s logotype. For supervans, the
dimension from the logotype to the rear coach seam
becomes 2” for all companies.

EQUAL
TYPICAL

C—Left side, windowed version, with one-line logotype

The dimension given from symbol to logotype does not
change, regardless of the length of your company’s
logotype. For locating multiple-line logotypes, align
the horizontal centerline on the logotype application
sheet with the horizontal centerline of the bell symbol.
Note: Symbols and logotypes for windowed left side
are identical in size to those provided for right sides.

| 15-1/2" SYMBOL
2-1/2"

5-1/4"

Ford—1967 and earlier

A—Right side with one-line logotype

B—Right side with two-line logotype

C—Right side with three-line logotype

The location of the bell symbol is identical for all com-
panies. Also, the distance from the logotype to the door
seam is identical for all companies.

All logotypes, regardless of number of lines, are cen-
tered horizontally on the bell symbol; align the hori-
zontal centerline on the logotype application sheet with
the horizontal centerline of the bell symbol.

Ford—1967 and earlier

A—Top with bell symbol

B—Front with stripes only. No further identification.

2-3/4" BLUE
1-3/8" SPACE
2-5/8" OCHRE

7 —??—-
(Ct)
———

Ford—1967 and earlier

A—Rear with one-line logotype

B—Rear with two-line logotype

C—Rear with three-line logotype

You will note that the horizontal locating dimension for
the bell symbol in B and C is greater than A. This
adjustment has been made to allow logotypes of more

than one line to avoid the door lock. The vertical loca-
tion of the bell symbol is identical for all companies.

In these flush-left symbol/logotype arrangements, the
logotype is aligned with the symbol circle in the man-
ner described on page 6.

LINE UP NUMBERS
WITH BOTTOM
LINE OF DOOR.

Dodge —1971

A—Left side, enclosed, with one-line logotype
B—Left side, enclosed, with two-line logotype

Fe 1/2” SYMBOL

C—Left side, windowed version, with one-line logotype

The dimension given from symbol to logotype does
not change, regardless of the length of your com-
pany’s logotype. For locating multiple-line logotypes,
align the horizontal centerline on the logotype appli-
cation sheet with the horizontal centerline of the bell
symbol. Note: Symbol and logotype for windowed left
side are identical in size to those provided for right
sides.

Pid SYMBOL

- Pacific Northwest Bell --

Dodge—1971

A—Right side with one-line logotype

B—Right side with two-line logotype

C—Right side with three-line logotype

The location of the bell symbol is identical for all com-
panies. Also, the distance from the logotype to the
door seam is identical for all companies.

Dodge—1971

A—Top

Due to the heavy corrugations on the roof of this
vehicle, it is not recommended that bell symbols be
applied.

B—Front with stripes only. No further identification.

2-3/4" BLUE
1-3/8" SPACE
2-5/8" OCHRE

A | | ee 9s) |) |
ee —\

Dodge—1971

A—Rear with one-line logotype
B—Rear with two-line logotype
The dimensions given for locating Symbol / logotype

units are identical for all companies, regardless of the
number of lines the logotype contains.

2-3/4" BLUE
1-3/8" SPACE
2-5/8" OCHRE

LINE UP NUMBERS
WITH BOTTOM
LINE OF DOOR.

Dodge — 1970 and earlier

A—Left side, enclosed, with one-line logotype
B—Left side, enclosed, with two-line logotype

All logotypes are centered horizontally on the bell
symbol. Application sheets for both the symbol and
logotypes provide centerlines for this alignment.

The length of the logotype varies from company to
company. However, the dimensions given from logo-
type to the bell symbol, and from logotype to the rear
coach seam do not change regardless of the length
of your company's logotype.

C—Left side, windowed version, with one-line logo-
type.

The dimension given from symbol to logotype does
not change, regardless of the length of your com-
pany’s logotype.

For locating multiple-line logotypes, align the hori-
zontal centerline on the logotype application sheet with
the horizontal centerline of the bell symbol. Note:
Symbol and logotype for windowed left side are identi-
cal in size to those provided for right sides.

(GA) pote Northwest Bell---

Dodge —1970 and earlier

A—Right side with one-line logotype

B—Right side with two-line logotype

C—Right side with three-line logotype

The location of the bell symbol is identical for all com-
panies. Also, the distance from the logotype to the
door seam is identical for all companies.

2-5/8" BLUE
1-5/16" SPACE

Dodge —1970 and earlier

A—Top with bell symbol

B—Front with stripes only. No further identification.

2-5/8" BLUE
1-5/16" SPACE
2-9/16" OCHRE

EQUAL TYPICAL

(——§e

24” SYMBOL

Dodge — 1970 and earlier

A—Rear with one-line logotype
B—Rear with two-line logotype
C—Rear with three-line logotype

The location of the bell symbol is identical for all com-
panies. The distance from the logotype to the door
seam is identical for all companies. All logotypes are
centered horizontally on the bell symbol; align the hori-
zontal centerline on the logotype application sheet with
the horizontal centerline of the bell symbol.

LINE UP NUMBERS
WITH BOTTOM
LINE OF DOOR.

Chevy and GMC — 1971

A—Left side, enclosed, with one-line logotype
B—Left side, enclosed, with two-line logotype

The length of the logotype varies from company to
company. However, the dimensions given from the
logotype to the bell symbol, and from the logotype to
the rear edge of the vehicle do not change, regardless
of the length of a company’s logotype.

Note: Due to the radius of the rear edge of this vehicle,
this measuring point must be optically determined. It
should be the edge of the vehicle when viewed in
profile, as shown in drawings A and B. The point from
which the dimension is taken is determined by the
longest line of the logotype, as indicated in drawings
A and B.

C—Left side, windowed version, with two-line logotype

The location of the bell symbol is identical for all com-
panies. The dimension given from the symbol to the
logotype is also identical for all companies. All logo-
types, regardless of the number of lines they contain,
are centered horizontally on the bell symbol through
use of the centerlines provide on application sheets.

Note: Symbols and logotypes for windowed left sides
are identical in size to those provided for right sides.

7 15-1/2” SYMBOL

EQUAL
TYPICAL

& 2-1/2"

Chevrolet and GMC—1971

A—Right side with one-line logotype

B—Right side with two-line logotype

C—Right side with three-line logotype

The location of the bell symbol is identical for all companies.

All logotypes, regardless of number of lines, are cen-
tered horizontally on the bell symbol; align the hori-
zontal centerline on the logotype application sheet with
the horizontal centerline of the bell symbol.

Chevrolet and GMC—1971

A—Top
Due to the heavy corrugations on the roof of this
vehicle, it is not recommended that bell symbols be
applied.

B—Front with stripes only. No further identification.

2-3/4" BLUE
1-3/8" SPACE
2-5/8" OCHRE

Chevrolet and GMC —1971

A—Rear with one-line logotype
B—Rear with two-line logotype
C—Rear with three-line logotype

You will note that the dimensions for locating both the
symbol and logotype vary according to the number of
lines a logotype contains. However, all one-line logo-
types are identical in location, as are all two-line
logotypes and all three-line logotypes.

In these flush-left symbol/logotype arrangements, the
logotype is aligned with the symbol circle in the man-
ner described on page 6.

LINE UP NUMBERS
WITH BOTTOM
LINE OF DOOR.

Chevrolet and GMC — 1970 and earlier

A—Left side, enclosed, with one-line logotype
B—Left side, enclosed, with two-line logotype

Note: Due to the radius of the rear edge of this vehicle,
this measuring point must be optically determined. /t
should be the edge of the vehicle when viewed in
profile, as shown in drawings A and B. The point from
which the dimension is taken is determined by the
longest line of the logotype, as indicated in drawings
A and B.

C—Left side, windowed version, with two-line logotype

Note: Symbols and logotypes for windowed left sides
are identical in size to those provided for right sides.

15-1/2" SYMBOL

Chevrolet and GMC —1970 and earlier

A—Right side with one-line logotype

B—Right side with two-line logotype

C—Right side with three-line logotype

The location of the bell symbol is identical for all com-
panies. Also, the distance from the logotype to the door
seam is identical for all companies.

All logotypes, regardless of number of lines, are cen-
tered horizontally on the bell symbol; align the hori-
zontal centerline on the logotype application sheet with
the horizontal centerline of the bell symbol.

3” BLUE
1-1/2" SPACE
2-7/8" OCHRE

Chevrolet and GMC —1970 and earlier

A—Top with bell symbol

B—Front with stripes only. No further identification.

EQUAL TYPICAL

24" SYMBOL

SS. cS oa OO OO

Chevrolet and GMC — 1970 and earlier

A—Rear with one-line logotype

B—Rear with two-line logotype

C—Rear with three-line logotype

In these flush-left symbol/logotype arrangements, the
logotype is aligned with the symbol circle in the man-
ner described on page 6.

LINE UP NUMBERS
WITH BOTTOM
LINE OF DOOR.

Sedans and Station Wagons

2-3/4" BLUE 2-5/8" OCHRE
1-3/8" SPACE 1-3/8" SPACE
2-5/8” OCHRE 2-3/4" BLUE

4-1/4” SYMBOL

EQUAL TYPICAL

a | l

yf O rene _|

1/2" oO Ut 124867 ep [ll 1"

Trucks with Fixed Bodies

The specifications in this section apply to all truck cabs
to which bodies are permanently attached. The cab
specifications do not change, regardless of the type
of body affixed. This principle is illustrated below.
Pictured are three body variations behind one cab type.
(A) a pickup, (B) a work truck, (C) an aerial lift truck.
In each case, the cab is white with the symbol, logo-
type and stripes on the doors unaffected by the body
type.

Bodies and rear bumpers are always grey-green,
except for aerial or other mobile equipment, which is
white (Drawing C).

An exception to this body color designation is supply
truck bodies. Due to their large size and visibility,
these are treated in the manner of trailers, described
on pages 50 and 51.

Wheels, wheel covers and front bumpers are to be
white.

The ‘‘Conventional Cabs"’ designation covers a variety
of sizes of vehicles, from pickups through medium-
sized trucks. This generalization is possible because
each manufacturer's cab style is consistent through
this size range. This cab type is most commonly affixed
permanently to bodies.

However, other cab types are also used in this manner;
heavier trucks with shorter hoods and tilt cabs are also
frequently attached to bodies. Because of the differ-
ences in door configurations, these vehicles require
different specifications. They are described on pages
46, 47 and 48.

BODY SCORE
a=

7” SYMBOL

3
2 Se wr Se
EQUAL TYPICAL

7” SYMBOL {77 BODY SCORE

EQUAL TYPICAL

BODY SCORE

284" uve _|

7” SYMBOL

EQUAL TYPICAL

oY)

2-3/4" BLUE
1-3/8" SPACE
2-5/8" OCHRE

7” SYMBOL

esse
EQUAL TYPICAL

a SS ee

9-3/4" BLUE | BLUE
1-3/8" SPACE a

2-5/8" OCHRE ae

————a ea 2

St~t~—tCOCOC eda ve |
2-3/4" BLUE Ss.

1-3/8" SPACE

2-5/8" OCHRE ee Ase

EQUAL TYPICAL

2-3/4"

1-3/8" SPACE

2-5/8" OCHRE [Riles Staelin es cae ee eee
=

Bell System Vehicle Graphics Manual
Supplement Number 1

1973 Models—Truck Cabs
with Fixed Bodies

Guidelines for painting and marking:
1973 Ford Cab

1973 Chevrolet Cab

1973 Dodge Cab

Important: Please insert this supplement into your
copy of the Vehicle Graphics Manual immediately fol-
lowing page 44.

44A

all

BODY SCORE v\
SON 2-9/4 BE

1-3/8" SPACE

2-6/8" OCHRE ee 7
ay
7” SYMBOL

WH EQUAL TYPICAL

oc y dat >» JZ BODY SCORE

| meen 25° BLUE
1-0/8" SPACE
2-5/8" OCHRE

2-3/4" BLUE

BODY SCORE 1-3/8" SPACE
—e 2-5/8" OCHRE |
2”— °

7” SYMBOL

2-3/4" BLUE
1-3/8" SPACE
2-5/8" OCHRE

7” SYMBOL

EQUAL TYPICAL

2-3/4" BLUE
1-3/8" SPACE

2-5/8" OCHRE — rrr
a

7” SYMBOL

EQUAL TYPICAL

POSSIBLE SCORE
2-3/4" BLUE
1-3/8" SPACE
2-5/8" OCHRE

<—7” SYMBOL

POSSIBLE SCORE

7” SYMBOL

Trailers and Tractors

Trailers

All companies use 34” symbols and logotypes with
734" cap heights on trailer sides. When the trailer is
shorter than 1 ¥2 times its height (Drawing B), the logo-
type should be eliminated and the symbol only used.
In these instances, place the symbol on the rear third
of the trailer side, as illustrated. This is true regardless
of surface type of the trailer.

Where the surface of the trailer permits, stripes may be
pressure-sensitive material in the dimensions given.

However, in cases where heavy ribbing, fluting or
numerous rivets interrupt the surface, stripes may be
painted to the dimensions given, using the blue and
ochre paints described on page 4.

Supply Vans (Drawing C), are treated in the same
manner as trailers, following the guidelines stated
above. Specifications for supply van cabs are on page
52.

EQUAL TYPICAL
4-3/4" BLUE
2-3/8" SPACE
4-1/2" OCHRE

TYPICAL FRONT

TYPICAL REAR

While trailers with flat surfaces, or trailers which have
been previously painted, are painted white and grey-
green as specified on the previous page, aluminum
sided trailers may be left unpainted as shown below;
most finishes of this type require less maintenance
than painted surfaces. Where practical, stripes of
pressure-sensitive material may be used. Or, stripes
may be painted, using the blue and ochre paints
specified on page 4.

Drawings A and B show typical ribbed and fluted sur-
faces. These convolutions make the direct applica-
tion of symbols and logotypes impractical. In these
instances, panels must be made to accommodate the
symbols and logotypes. The panels must be flat, and
of a material matching the surface to which they are

EQUAL TYPICAL
21-1/2" SYMBOL

EQUAL TYPICAL

ie. o—|

Ln sees ress. serv oro ee

applied. There should never be less than 5” of space
between a symbol or logotype and the edge of the
panel. Painted trailers with ribs, etc., receive white
panels. Unpainted trailers with ribs, etc., receive panels
of a matching unpainted material.

Drawings C and E show the manner of applying 21 2”
symbols to trailer fronts, or rears with single doors.
Panels where necessary, are of material matching the
trailer surface, as described above.

Drawings D and F show the manner of applying 21 Y2”
symbols to trailer rears.

Hydraulic lift gates, where present, should be painted
Bell Grey-green, with no stripes.

mn
if

es
—————
————s
| omiaimmaenl
ad
SS
———
ee | me
a
———EE
————

Semi-—tractors

There are no stripes on semi-tractors, or on cabs to
which supply van bodies are affixed. Since a single
semi-tractor may pull several different trailers, stripes
have been eliminated to avoid conflicting with the
larger stripes which appear on different trailers.

The cabs are painted Bell White. Steps and step tanks
are painted chassis black.

All symbol/logotype units are optically centered on the
door surface. The dimensions between the symbol and
the logotype is the same for all companies and for all
door configurations.

Shown below are the three basic semi-tractor styles.

77 POSSIBLE SCORE

OPTICALLY CENTER

However, for the purpose of applying symbol/logotype
units, we are concerned only with door configurations.
The principles shown below are applicable to more
than one vehicle. For instance, a particular conven-
tional semi-tractor may have a door configuration
which would prevent the application of the symbol/
logotype unit as shown in Drawing B. In such a case,
the application shown in either Drawing A or Drawing
C may be substituted.

For the proper handling of right side doors with the
symbol/logotype unit shown in Drawing A, refer to
page 48, paragraph 2.

oe eased CENTER

Miscellaneous Special Equipment

2-3/4" BLUE
1-3/8" SPACE
2-5/8" OCHRE

7” SYMBOL

EQUAL TYPICAL

te 1-1/2”

EQUAL TYPICAL

10” SYMBOL

RUB RAIL EQUAL TYPICAL

a
2-9/4 ae San
1-3/8" AC! a
2-5/8” OCHRE fay

Splicer Carts

Because they are frequently used in high traffic areas,
splicer carts are an important ‘‘vehicle.”’

A—Top

The bottom of the bell symbol faces the hinged side
of the lid so that the symbol will be upright when the
lid is open.

B—Left side

For carts with visible hinges, the blue stripe aligns with
the bottom edge of the hinge when the lid is closed.
Note: The dotted line through the ochre stripe indicates
the juncture of white and grey-green paints. It is
important that this paint juncture occur well within

HINGE

2-3/4" BLUE
1-3/8" SPACE
2-5/8" OCHRE

EQUAL TYPICAL
TO FRONT END
MEASUREMENT.

<——GREY GREEN

EQUAL TYPICAL
TO FRONT END
MEASUREMENT.

the ochre stripe. Do not attempt to align the stripes
along the paint juncture.

The symbol is placed as indicated for all companies.
C—Front with one-line logotype

D—Front with two-line logotype

The dimension from the symbol to the logotype is
identical for all companies. The logotype is centered
in the available space, with the symbol flush left
beneath it.

E—Right side

F—Rear

Stripes do not appear on this surface.

EQUAL TYPICAL

Miscellaneous Special Equipment

There are many vehicles, less generally used than
those described in the preceding pages, whose
quantity and variety makes it impractical to specify
them individually. Therefore, the following general
specifications are recommended.

Self-propelled vehicles, such as scooters and forklifts
(Drawings A and B) should be painted Bell White.
Where sufficient space is available without crowding
(Drawing A is typical), symbol/logotype units should
be applied, using the stock sizes available. Where
space does not permit, the symbol alone may be used
(Drawing B).

Towed vehicles not previously specified should be
painted Bell Grey-green. As described above, symbols
should be used when space is limited. (Drawing C.)

In some instances, such as pole trailers, cable reel
trailers and flat-bed trailers (Drawing D), the applica-
tion of any identification is impractical. Do not apply
symbols or logotypes in instances where they will ac-
complish little or nothing in the way of identification.

Note: Vehicles used exclusively in snow are not
required to be painted the new colors. Companies
using vehicles of this type should continue to order
them in colors which offer high contrast to snow.

Legal Load and Weight Numbers

Many states require that certain vehicles carry informa-
tion regarding maximum load, gross weight, place of
garaging, etc. While actual specifications vary from
state to state, this information is required to be in letter-
ing up to 3 inches in height. For this purpose, pressure-
sensitive black letters and numbers are available in
2 and 3 inch sizes, in the typeface Univers 59 as shown
below.

While this information must be displayed legibly, it is
important that it be placed in a position so as not to
detract from the company identification. The informa-
tion must be grouped compactly and in a rectangular
form. Examples A and B below demonstrate good
placement of required information.

Some Bell System companies award safe driving
citations and other achievement badges. These also

HPP

ABCD 1234

DEF 5678
GHIJ90123

should be placed on vehicles so that they do not
detract from nor interfere with identification.

Posters and other advertising

Many system companies have been using advertising
posters on their vehicles. With the introduction of our
new corporate graphics, this policy has been changed.

The new Bell System vehicles are a bright, two-tone
design with strong identification for the System com-
pany. So, it is important that these graphics are not
obscured, cluttered or complicated by advertising
posters that are a secondary form of communication.
Therefore, no advertising of any kind may appear on
Bell System vehicles. This also applies to Yellow
Pages decals and posters.

Company Logotype Sizes

o
i=
°
<=
a
2
o ao
e -
2 : . =
8 a £ o o G ¢
F 2 ; 5 = slel% 2s 2
o 7) 8 = _ o D o o
g\elzlelele _| {#/s/s/8| (ei sle8|_itleleis
S\e|/2isisis mL ob eee see E\8/8/3/3/E/ 8/2
a\Sl/el®/elals|Si|al@al\slgisieis Els|2Z/al/z2/ s/s]
Elsi PS lFlelvisl(® eclelPF@ asl el/F/Sislizi&iSlelelsiels
ad, | eee 1 OE Oh Se iw | 8 & S/S/S/|2/\/Siszsig ° Olselieiz/e&8i| «
elJ/S ele le Si siz l ele el ei zis ZiZ2isisis|e|2/ 8
Slelel2islsl2jsis/3)s/F/e/F//2) 2) 8/2) 8/8) sisi
id Dod Ml Mel ald a ds et) cl chill ll Pl dd al al a
= 4 + + +— + + + + +
vn Ti | i sl |
Ford [|] | [|] i [|
Left Side Enclosed Ai A1/A1/A1/A1 A2| ai A1/At/at [a1 |az|at|ai [at [a1 |at|A1 [Ai |At |A2|At [At] At
Left Side w/Windows 1p1/€1/pD2|D1| £1| D2| B1| B1| B1|D1 (C1 |D2 |D1|D2\E1 |C1 | E3/D2/E1 |D1 |E3 |E1|£1/D2
4 {0211 je |{ |
Right Side __|[p1|€1/D2/01 E1|D2|B1 B1|B1/D1 |C1|D2|D1/D2/E1 |C1/E3|D2/E1 (D1 |E3 /E1| E1|/D2)
Rear _ ir E1|/D2|D1|E1| D2 Bt Bt B1/E1 [C1 |D2 [D1 (D2 /E1 |C1 |F3/D02/E1 |D1 |F3 |E1 | E1|/D2|
Chevrolet & GMC | | _|
Left Side Enclosed A1/A1/A1/A1/A1|A2) A1 Ai AAI AI A2/A1/A1/A1/A1/A1/A1/A1/A1/A2/A1/A1/A1
Left Side w/Windows |D1| E1 p2/b1/ 1/2 B1/B1/B1/D1 |D1 D2 /D1 |D2/E1 C1/E3|D2 E1|/D1/E3/Et E1|D2
Right Side |01| €1|b2|01/ £1 D2,B1 BI B1 D1 D1|D2/p1 p2|E1/C1/e3|p2|e1 D1/E3|E1|£1/D2
Rear E1 e182 Diet e2| €1/€1/€1/E1 E1(E2/€1|€2/€1/61/F3/62/61/E1/F3 e1/€1 E2
Dodge || | | |
Left Side Enclosed [A1|A1/A1|A1|A1/ A2|A1| A1/A1/A1/A1/A2/A1 A1\A1\A1 A1|/A1,/A1\A1,A2 A1| At AL
Left Side w/Windows |D1/E1/D2|D1 E1/ D2 B1|B1|B1/D1|/C1|D2|D1| D2| E1| C1| E3| D2| E1| D1| E3| E1| E1/ D2
Right Side D1| €1/02|D1| E1/D2| B1| B1| B1/D1/C1| D2! D1| D2/ E1| C1| E3/ 02| E1| D1 E3 E1| E1/D2
Rear |D1|E1/D2|D1/ £1 SC B1/D1/C1/D2/D1/ D2) £1 C1/ £3 01 E1| D1 E3| £1) E1| D2
Rear 71 Model G1\/G1/G1 Gi/Gt H2| G1/G1/G1/G1 Gi] H2 G1/G1/G1/G1|/G1, G1/G1/G1|H2\ G1, G1\G1
Sedans & Station Wagons | | | | |
Left & Right Sides [@1/G1|G1|/G1/G1|H2|/G1|G1|G1/ G1|G1| H2 G1) G1/G1/G1/ G1 G1) G1|/ G1) H2|G1| G1/G1
Chevrolet Carryall | |
Left Side Right Side & Rear | £1, E1| £2 Ete E2|€1|€1|/€1|€1| €1| €2|B1| £2| £1) C1) E1| E1| €1| €1| F2 Et E1/E2
Conventional Cabs, Tilt Cabs, i ; |
Short & Heavy Duty Cabs [ | | | | | |
Left & Right Sides [er/e1/e2/e1|e1/e2/e1 E1/e1/€1 [e1 |e2 (61 |e2 E1/¢1[e1|/e1/€1/€1|F2|e1| &1/E2
Semi Tractor Cabs
- - } est 4 4 ot 4 4 wT. i obs ——
Left & Right Sides E1/€1|€2| 61 €1/ €2| €1| €1| €1/€1/ €1 | €2/B1| €2/ €1/C1/ €1/ E71) E1/ E12 Et E2
Trailers & Supply Vans
ea | ra ae a ee PG a Puc urea TT fat tail
Left & Right Sides [ot | yt} yt} ut {st { s2i st] st] tlt J2/ dt) Jt) st) dt] dt] st) dt) dt | v2) st vt) ot
Bronco/Blazer/Scout || | as a | | | |
Left & Right Sides [ei /€1 | 62/61 E1/€2\€1 €1/ 61/61 £1 /€2|B1|E2 E1(C1/€1/€1/61/€1|F2/61/ 61 £2
Walk in Vans Ha
- - + +—_—_}— 4 + + + iF + + = a - + 4.
Left & Right Sides | A1/A1/A1/A1|A1| A2/A1/ At Ai\A1/A1 A2}A1/A1/A1/A1/A1/A1/A1/A1/A2/A1/ Al Al
Rear |G1|G1|/E2/G1|G1 H2/G1|G1 G1/G1/G1/H2/G1/G1/G1/G1/ E3/G1/G1/G1/E3/G1/ G1G1
Splicer Cart | L | | | [ a | | |
Front. |G1|G1/G1|G1|G1|/ H2|G1| G1, G1G1/G1/H2/G1|/G1/G1/G1|/G1/G1| G1 G1| H2/G1/ G1/ Gt
Logotype Letter Code: A - 3%" Cap Height D - 238" Cap Height G - 158" Cap Height
B - 2%" Cap Height E - 2" Cap Height H - 138" Cap Height
C - 234" Cap Height F - 134” Cap Height J - 7%" Cap Height

Note: In the chart, the figure following the Logotype Letter Code refers to the number of lines in which your company’s logotype is arranged for the vehicle indicated.

Most vehicles now coming from the manufacturers are
pre-marked at the factory. However, many older
models will be repainted and marked by System com-
panies. We trust that this manual will facilitate that big
and very important job.

While the vehicle drawings used as demonstrations in
this manual should be adequate for most remarking
and repainting situations, drawings in larger scale are
available should the need arise. In the case of vans,
drawings of each manufacturer's model with your
company’s markings can be obtained from: Plant
Operations Manager — Motor Vehicles, AT&T.

@)ater

Internet Archive Audio

Featured

Top

Images

Featured

Top

Software

Featured

Top

Texts

Featured

Top

Video

Featured

Top

Mobile Apps

Browser Extensions

Archive-It Subscription

Save Page Now

Full text of "Bell System Vehicle Graphics Manual"

See other formats